Hilton has announced the launch of a new brand that offers guests a new choice for an independent hotel stay: Tapestry Collection by Hilton. This is the 14th brand and second ‘collection’ brand for Hilton.
Tapestry Collection by Hilton was created due to customer and owner demand for original upscale hotels that cater to guests seeking reliability and value in their independent hotel choices. Each hotel will maintain its individual spirit, offering guests an experience that is approachable and familiar as well as different from other hotels.
Seven hotels have signed letters of intent with the collection in the following cities:
- Syracuse, New York
- Chicago, Illinois
- Nashville, Tennessee
- Warren, New Jersey
- Hampton, Virginia
- Indianapolis, Indiana (2 properties)
The collection has an additional 35 deals in process, with the first property expected to convert to Tapestry Collection by third quarter of this year. Further additions to the collection will be announced in the coming months.
The Tapestry Collection by Hilton is positioned in the upscale segment just below Curio – A Collection by Hilton, which has been highly successful since launching in 2014. Curio today operates more than 30 upper upscale hotels in seven countries with another 45 in the global development pipeline.
Hilton has launched several brands in the past decade including Home2 Suites by Hilton in 2009, Curio – A Collection by Hilton in 2014, Canopy by Hilton in 2014 and Tru by Hilton in 2016. Combined, they have added 20,000 rooms to the Hilton footprint, with another 66,000 in the pipeline.
Tapestry Collection by Hilton guests will be able to benefit from Hilton HHonors, the guest-loyalty program for Hilton’s 14 hotel brands with 60 million members in 104 countries. Hilton HHonors members who book directly with Hilton save time and money and gain instant access to the benefits, such as a member discount, free WiFi, and the ability to earn and redeem Points for free nights. They can also access digital amenities like digital check-in with room selection and Digital Key (in select locations), available exclusively through the Hilton HHonors mobile app.
Are you excited about this new Hilton luxury brand?